Since 2020, I’ve worked closely with BERNINA to refine its brand for the American audience. From DM to brochures and digital videos — including ten 20-minute ‘talk-show’ episodes featuring a variety of makers — I’ve helped BERNINA of America grow its U.S. business. 2022 was its best year to date. Founded in Switzerland and known for precision engineering and innovation, BERNINA is a privately owned international manufacturer of premium sewing, quilting and embroidery machines.

Responsibilities: Creative Direction, Creative Strategy, Copywriting